It all started with a tweet… and in the Bull City that’s actually a good thing – in this case incrediBULL.
On May 31st, 2018 the Durham Bulls Baseball team will take the field wearing DURM jerseys designed by none other than Runaway Clothing, specifically Founder and Creative Director Gabe Enz-Goetz. It’s DURM Night 3.0.
Gabe is a Durham native who grew up a Durham Bulls fan. He’s said repeatedly in interviews that DURM night is a dream come true and he’s grateful to be a part of this historic baseball team’s history. A history that runs deep all the way back to 1902 when the Durham Bulls were established as theDurham Tobacconists.
It was 1912 when the team officially took the field as the Durham Bulls. 104 years later on June 8th, 2016 they stepped onto the field as the DURM Bulls sporting jerseys based on Durham’s red, yellow and blue flag with the 7 stars. It was a home run. A tradition began. History was made – Bull City style.
Runaway Communications and Media Director Justin Laidlaw, who is also a Durham native, and Gabe had laid tracks for years leading up to DURM Night becoming a reality. Runaway gear had made a debut in the Durham Bulls’ Athletic Park store and #DURM had become a thing. Great sales, relationship building and a hashtag were all in place. And then along came hip-hop artist Professor Toon.
Toon, now Lord Fess, put what everyone was thinking into a tweet and it was a done deal.
When questioned about his feels on this at a May 22nd, 2018 music video shoot for local legends and hip-hop artists Joshua Gunn and Swift, Lord Fess gave a nonchalant shoulder shrug. As for whether or not he’s receiving royalties from his hard tweet work, Fess gave some serious side-eye and responded, “That’s not how tweets work.”
It seems that to Fess the tweet was stating the obvious and doing it all for the city. Truly humBULL.
In early 2016 a meeting was called between Durham Bulls marketing department and Runaway to discuss collaboration. Openly Gabe was eager to discuss creating Runaway-Durham Bulls apparel. What he hadn’t disclosed is what he truly wanted was to see the Bulls take the field in Runaway Jerseys. Much to his surprise and delight, the Bulls were on the same page.
It’s hard, if not impossiBULL, to not root for the home team and the homegrown brand that is Runaway. In a city with a bullheaded, strongly opinionate people and in a tumultuous time, there’s one place where everyone seems to find agreement and comradery – the Durham Bulls Athletic Park. As DURM night slides into it’s third year fans of both the team and brand are eager to buy the limited-edition jerseys and hats.
This year’s jersey design, another unique nod to our city flag, was dropped on April 23 at high noon. The responses of Durhamites has been that the uniform and hat design is quote “?.”
Although not a tweet, aforementioned fourth-gen Durhamite, hip-hop artist and Durham Chamber VP Joshua Gunn took Instagram stating, “Runaway Brand does it again… ? ? ? #Durm #DurmBulls.” The photo features him with Runaway’s Gabe and holding up the DURM Night 3.0 jersey. The rapper was sporting Runaway gear during his video shoot the same day and the jersey later that night.
Durham’s very own Southern North Star, international hip-hop star, G Yamazawa will be throwing the opening pitch. It’s North Cack baby he’s the boss. And G’s the perfect start to the evening all about celebrating DURM, specifically the creative community. Hey, Bull City needs him.
Outside of the Bull City something like this may seem unBULLievaBULL, but DURM is a city like no other that was started with nothing more than the faith of a tobacco seed. It’s a DURM thing.
Grab your tickets HERE and come on out May 31st, 2018 to be a part of Bull City history. Enjoy a night of baseball, community and Bull City feels.
If you're feeling lucky (Strike), like you could hit bull win steak, check out the DURM night ticket and exclusive Durham Bulls' Bull Love Mugs giveaway on Instagram.
The blog is sponsored by the Durham Bulls.
Sheila Amir is a health & nutrition writer who fell in love with Durham, North Carolina and starting writing a book about it.